The time has come: soon our Camp Fam will be campaigning and voting for our EIGHTH Brand Ambassador! The newest Ambassador will be following in the footprints of some Camp Canine icons; they’ll be in good paws with predecessors like Harley, Oliver, Lizzo, Brinkley, Enzo, Kirby and now Agnes!
With the nominating of a new Ambassador comes the retirement of our current Ambassador. But Agnes deserves to hang up her crown to thunderous applause, because her reign has been overwhelmingly adorable! Let’s check out the highlights:
This time last year, Agnes was appointed by popular choice (aka an instagram poll). Agnes the Pocket Beagle (@agnespocketbeagle on Instagram) is a wiggly, joyful and velvety-soft camper who’s been coming to us since she was a puppy. While she’s a playful and curious pup at Camp, she’s famous for her post-Camp snoozes at home!
To enter the contest, our ambassador-to-be submitted a photo of herself posing pretty in front of last year’s iconic Camp Canine Yearbook. She’s smiling so big because she knows she looks great in her yearbook headshot, and she’s about to look even BETTER when her headshot is hung on our Brand Ambassador Wall of Fame.
The caption read: “What does Agnes love most about Camp Canine? Her CAMP FAM – canine and human! From the warm welcomes to the cuddles in the playroom to the special events to the connections outside of Camp, we love being part of this loving community.”
The first order of business from any Brand Ambassador is our ‘Passing the Crown’ photoshoot with the newest Ambassador and all of their pawdecessors. Each time we add a Brand Ambassador, this photoshoot gets more and more chaotic – but the sheer level of cuteness each year makes it worth it! All of the ambassadors pawticipated in an interview where they shared their thoughts with the Camp Fam. Watch Day 1’s interview here and Day 2’s here!
Her headshot was then hung on our ‘Wall of Fame’ with the other Brand Ambassadors – she’ll live in infamy there, ready to greet each Camper who comes through our doors!
After these headshots are posted, she was introduced on social media in a post that includes 5 fun facts about her. Through this post, we learned that:
- She’s obsessed with blueberries.
- In her beautiful tricolor coat, you can find a heart on her leg and a star on her neck.
- She prefers Whitney over Mariah.
- She finds artistic inspiration in the works of her namesakes, Agnes Varda and Agnes Martin.
- She performs a monologue every night before going to bed (Arooo! Aroo! Arrooooo!)
After these initial announcements, Agnes’ ambassador schedule just got fuller from there! Here’s what she got up to:
For Halloween, she dressed up as Bjork in “the swan dress” by Marjan Pejoski at the 2001 Oscars to attend our client pawty. Then she wore it again while she romped around the Upper West Side during the neighborhood-wide Doggy Trick or Treat Night!
As Thanksgiving rolled around, she was the first camper to paint a Thanksgiving turkey. She then had her masterpiece hung on the wall throughout the season, and we got a video of her making it!
Christmas was a busy season for her: she repped Camp Canine Sutton Place’s boutique by receiving free holiday toys and modeling them! She attended our Holiday Mixer where she and her mom made Christmas ornament. And she, of course, visited Santa Paws.
She took a little bit of time off of her Brand Ambassador duties until Valentine’s Day rolled around. As soon as the season switched to hearts and flowers, Agnes was pawticipating in our Valentine’s Day festivities. This year we hosted a carnation swap, and she was the first to swap carnations with her crush, Enzo! The carnations came with a personalized poem, too. But what’s said at Camp stays at Camp, so she wants to keep her love notes private.
As Brand Ambassador, Agnes receives access to all of these events and activities for free! Including our Fourth of July fireworks craft where she got to be a bright firework in the NYC skyline.
As the year went on, Agnes was sure to show up to as many of our fun events as she could! She attended the first-ever Camp Canine Slumber Pawty where we made friendship bracelets, put on temporary tattoos, streamed a dog-themed movie and snacked on donuts and popcorn. And she came to our Happy Campers Meet-Up at Riverside Dog Park to spin our prize-wheel, get a free Rescue Treats pup cup and play with her Camp besties in the park. And she had fun in the sun at our (indoor) ‘Another Day in Pawradise’ Beach Pawty. She got into all of these events for free! Part of the Brand Ambassador perks!
She was featured in our social media throughout the year as well – including in this reel where she pawticipates in all of our add-on activities, and in this carousel where she tells the Camp Fam about all of her top picks. And considering she’s a famous Brand Ambassador, our Camp Fam was clamoring to follow in Agnes’ footsteps and try out all her favorite things!
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Now, the time has come for Agnes to pass his crown to our eighth Brand Ambassador. Who will it be and how do you sign your pup up? Here are the deets:
Who Can Enter:
- Your pup MUST be a Camp Canine Member! If you would like to learn more about our Membership, email campcanineny@gmail.com.
- Your pup must have attended Camp Canine for a minimum of 6 months.
- Your pup must have an Instagram of their own!
How to Enter:
- Post a picture (grid post only since stories disappear) on Instagram of your Camper posing with the Camp Canine brand! (We recommend posing with: your Camp tote bags or Camp bandanas, last year’s yearbook, our iconic neon signs in the lobby, or the logos on our front stoop.)
- Hashtag it #CampCanineBrand25.
- Let us know what your Camper loves most about Camp in the caption!
Timeline:
- You can post your Brand Ambassador pictures starting NOW! The deadline to get your post up is Friday, Sept 30th.
- Voting will begin Tuesday, September 2nd and the polls will close Thursday, September 4th at noon.
- The winner will be announced on Friday, September 5th.
Once appointed as our next brand ambassador, this new celebrity can expect to:
- Model in a “passing the crown” photo shoot with our previous brand ambassadors (Kirby, Enzo, Brinkley, Lizzo, Oliver and Harley will all be invited), as well as be a star in their own photoshoot.
- Their headshot will be placed on our Brand Ambassador Hall of Fame in our lobby.
- They will be featured in our social media, newsletters and blogposts throughout the year.
- And they’ll be given complimentary activities or featured in festivities and events throughout the year. The pictures and videos we get of them enjoying these activities and events will be used on our social media!
To our upcoming 2025-2026 Brand Ambassador – we can’t wait! This is going to be pawsome.